Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to originate and develop a concept to a stage where it becomes the basis of a creative and effective product, service or process. It requires the ability to respond to a brief or develop a self-initiated proposal, originate the concept, seek technical and creative input, adjust the proposal and create an operational specification for the implementation of the concept. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
Application of the Unit
Application of the unit |
This unit applies to the full range of industry sectors and environments within the service industries. It may apply to designing a new entertainment concept, hospitality product, retail product or service, client package for a hotel or resort, style of cuisine for a restaurant or food outlet, type of recreational vehicle, quality control program, marketing campaign or convention package. The unit applies to senior managerial, product or creative personnel who operate autonomously, may have responsibility for others and have a strategic planning and product development role. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
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1 |
Interpret the brief or clarify need or opportunity. |
1.1 |
Explore the brief, need or opportunity for innovation, investigate and clarify the context for the new product or service . |
1.2 |
Clarify purpose , desired outcome or end product, broad content, style, cost, intended audience or user and other relevant factors of the brief, need or opportunity. |
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1.3 |
Specify the purpose, goals, constraints and requirements of the final product, service or process. |
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2 |
Develop a range of creative approaches. |
2.1 |
Generate a range of different, innovative and creative approaches and concepts. |
2.2 |
Review different approaches or concepts for feasibility, innovation, creativity and acceptability to client or audience. |
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2.3 |
Identify possible constraints and check the approaches or concepts against constraints to determine feasibility. |
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2.4 |
Take into consideration social, ethical and environmental impacts of the approaches or concepts. |
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2.5 |
Investigate effects and advantages of various combinations of activities, systems, processes, staff and materials for achieving a creative, innovative and appropriate outcome. |
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2.6 |
Select concepts or approaches that achieve the required outcome in an innovative and feasible way and document draft proposals representing those approaches in an appropriate format . |
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3 |
Seek opinions of colleagues and a range of creative technical experts and specialists. |
3.1 |
Discuss proposals with colleagues and specialists . |
3.2 |
Clarify creative and technical aspects of proposals and seek expert advice where required. |
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3.3 |
Compare proposals with best practice examples of similar products, services or processes. |
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4 |
Adjust and refine proposal on the basis of advice received and evaluation. |
4.1 |
Determine advantages and disadvantages of each approach or strategy based on established criteria . |
4.2 |
Evaluate proposals and select the approach that will result in desired outcome. |
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5 |
Develop concept to an operational level. |
5.1 |
Develop detailed specification for the product, service or process in terms of creativity, audience or user, budget and technical requirements. |
5.2 |
Present detailed specification to relevant parties for approval, funding or endorsement. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit:
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The following knowledge must be assessed as part of this unit:
communication principles. |
Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure:
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Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills |
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role. |
BSBMGT516A Facilitate continuous improvement |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Product or service may include: |
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Purpose of the product or service may be: |
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Factors may include: |
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Constraints may include: |
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Appropriate format may include: |
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Colleagues and specialists may include: |
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Established criteria may include: |
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Specifications may include: |
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Unit Sector(s)
Sector |
Cross-Sector |
Competency field
Competency field |
Quality and Innovation |